Commitment to Excellence

We’re always working together to increase the level of professionalism in our industry – and a new tool is making it easier than ever to test your knowledge and the service you’re providing to your clients.

The National Association of REALTORS®’Commitment to Excellence(C2EX) program empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism. It’s not a course, class or designation—it’s an endorsement that REALTORS® can promote when serving clients and other REALTORS®. This is a free member benefit to help you be at your best!

How It Works

You start with a self-assessment to measure your proficiency in the elements of professionalism, including:

  • Client service
  • Professional reputation
  • Real estate law
  • REALTOR® Code of Ethics
  • Equal service to all (Article 10 of the Code)
  • Advocacy of real property ownership
  • Trust and integrity
  • Use of technology
  • Data privacy
  • Areas of practice
  • Creating an environment of excellence in your office*
    *For Managing Brokers exclusively!

Once you’ve finished the assessment, the C2EX program will create a personalized learning path for you, complete with resources and tips for filling any demonstrated knowledge gaps and completing the Commitment to Excellence competencies. The program will record and remember your progress each time you return to the site.

Keep in mind, the journey doesn’t end there. The Commitment to Excellence program evolves as industry standards and best practices evolve. As new content, reference and resource materials are added to the platform, REALTORS® who have earned their C2EX Endorsement receive a notification inviting them back to engage and keep their skills and knowledge up to date.

Bonus: achieving your C2EX endorsement counts as your Ethics Training for the current cycle.

How to Market Your Endorsement

Once you complete all the competencies, you’ll receive the C2EX Endorsement, an achievement you can promote to clients and colleagues. The associated marketing items you can use for promotion include social media messaging, banners, press releases, shareable images, posters, table tents, and a personalized certificate to showcase your endorsement.

Get Started

Be an advocate for the future of our industry. Be committed to excellence. Get started on your journey today by logging in towww.C2EX.realtorand taking any one of the self-assessments.